Let's say you’re a loan officer
that specializes in subprime lending. An
example of your customized profile might
be something like:
Confirmed Homeowners
520-630 FICO
$10k+ in revolving debt
LTV of 85% and lower
Existing Mortgage Amounts of $100k+
Mortgage Open Dates of 12/04 and prior
Geography: MI, CA, FL
There might be 2.5 million people that
the credit bureau has records on that
fit those criteria. What we do is then
build a "watch list" on those 2.5
million individuals that EXACTLY fit
your criteria.
When a borrower on this watch list
applies for a new mortgage it TRIGGERS
the lead. The trigger data with contact
information is then emailed to you
within 24 hours. Keep in mind, you can
set the criteria for anything you want.
Many of our clients like to see a steady
flow of leads coming in so they set
filters to the basics.
Sample Basic
Filter:
Confirmed Homeowner
Credit Scores 550+
Location: FL, VA, NC
Triggered In The Past 24 Hours
Location
- City and Or State