What Is A Mortgage Trigger Leads
                            AKA: Trigger Leads
 

Mortgage trigger leads are best explained like this: When a consumer that matches your state and basic criteria applies for a home loan or to refinance, a mortgage company puts in a "Hard" inquiry on their credit report. This means the consumer is actively shopping for a home loan or a mortgage loan. When the consumer's credit is pulled it creates a "Trigger". The trigger, basically triggers the credit agency to send the data to credit data buyers. This data is sold to you as a mortgage trigger lead.

          Trigger Lead Benefits:

• Prospect is actively seeking a mortgage or home loan.

• The credit was pulled by a mortgage company - proves it is a "doable" deal.

• All you have to do is contact them and quote them the lowest rate or waive some fees to win their business!

• Trigger leads are 50-80% cheaper than most internet mortgage leads.

• Trigger Leads are 100% accurate. This is credit agency data!

• Prospects are always open to second opinions and quotes.